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Gust-chan is the mascot character of the Gust Nagano Development Group. She first appeared on the Salburg online store operated by Gust Corporation through the 2000s. She appears in a number of Gust games such as Atelier Viorate: The Alchemist of Gramnad 2, Augmented Reality Girls Trinary, Nights of Azure, and Nelke & the Legendary Alchemists: Ateliers of the New World.

She is frequently depicted as a intelligent and cunning entrepreneur who looks for a way to profit from others, like charging people after helping them, and often succeeding. However, she is also shown to be a good person at times.

Gust (Neptunia Series)

Her most well known appearance outside of Japan is Gust from the Neptunia series. However, she is considered a separate entity by the Japanese fandom.

She is classified in the series as a "Maker", which are human characters that are named after a gaming company/game series as a result of a collaboration between the company and Compile Heart. Being "Maker", she references a lot of Gust games, especially the Atelier series.

She only appeared in two games, being Hyperdimension Neptunia and its sequel/reboot, Hyperdimension Neptunia mk2, and the manga Megami Tsuushin. However, due to Gust Corporation being bought by Koei Tecmo, she was replaced in the Re;Birth remakes of the games.



  • Gust-chan had two instances of being redesigned. The first redesign was handled by Tsunako for her appearance in the Neptunia series. The second redesign was made by NOCO and was revealed during one of Gust Corporation's streams.
  • In the Neptunia games, she is voiced by Natsuko Kuwatani in Japan while Cassandra Lee Morris voices her for the Western dub.
    • Coincidentally, Cassandra Lee Morris also voiced Totooria Helmold in the Western versions of the Arland trilogy.
  • One of the reference made in the Neptunia series, is that Gust-chan was from Salburg.